Doctor Jason

In the new car business, dealerships purchase their vehicles at the new car invoice price and then mark them up to what is known as the sticker price in order to sell them to the public. This is why it is important for car shoppers to know the new car invoice prices in order to get the best deals on new vehicles. This actual figure seems to be quite mystical to the general public as well as to employees of the dealership. Only the owners really know exactly what they paid for each vehicle at the wholesale level. However, when shopping around for the best deal, we find that one dealership may quote a particular price, then a completely different price will be quoted at the next dealer. The wholesale cost the dealer pays to the manufacturer is the same across the board, meaning that Dealer A pays the same price as Dealer B for the same vehicle. However, there are further costs added to the new car invoice price that the dealer must pay, such as the transportation and delivery fee. However, this number is the same regardless of the location of the dealer. This figure is just tacked on to the individual cost of the vehicle that is passed on to the consumer. Where things change from one dealer to the next is the financing that dealers take out directly from the manufacturer to pay for their vehicle purchases. They must pay interest on this financing.
It is quite easy to do the math, meaning if a car sells quickly then there are minimal interest charges. However, if the car sits on the lot for an extended time, its costs add up. These loans are known as floorplans and in addition to these, there are also other fees known as holdback. After the vehicle is sold, the holdback fees are rebated back to the dealer by the manufacturer. Dealer advertising is another charge that is tacked onto the invoice, whether these are direct advertising campaigns from the dealer or from a regional organization of dealers. Now that all that is said and done, you have to figure out how to buy a new car below the invoice price. To be a smart consumer means to take advantage of situations that arise, such as slow car sales. Manufacturers do not appreciate a huge inventory sitting idle on a lot because it means a reduction of orders. Therefore, in order to be profitable and move their inventory along, the manufacturers provide incentives to both dealers and consumers. We have all heard of the various incentives they offer, like zero percent financing, low lease rates, rebates, etc. The smart consumer will jump at the opportunity when it arises, but they must be prepared to do so when these special programs are available because they may not last long. They are created and offered only to entice buyers when new car sales are slow, and when these programs are not available, buyers are usually unable to purchase below the invoice price.